Online Fundraising

People buy everything on their phones from plane tickets to cars, yet nonprofits are still asking donors to mail them checks? The number of donors who prefer to give on their mobile devices is increasing at an exponential rate, and savvy nonprofits are eager to provide a seamless mobile payment experience that modern consumers have come to expect...

For nonprofit executives and fundraisers, the question is no longer should we invest in digital fundraising, but how much? A general guidance is this that development departments should invest 7% of their time, money and resources into digital fundraising...

Charitable giving continues to show increased growth year after year, with research to back it up. Blackbaud’s “Charitable Giving Report: How Fundraising Performed in 2018” reported that overall giving in the U.S. increased 1.5 percent on a year-over-year basis...

If you’re like me, the fresh start of a new year is a welcome time to reflect on my accomplishments, set new goals and re-prioritize life. In recent years, with my “work hat” on, digital marketing and fundraising seem to have earned a consistent spot as a goal for the year. The opportunities are endless!...

Classy, a social enterprise that specializes in online fundraising, has helped nonprofits raise $1 billion through its online fundraising platform. To date, Classy has helped nonprofits receive 10 million donations from over 190 countries...

As a nonprofit professional, you likely have tons of great online fundraising ideas already, campaign concepts that would be perfect for your organization’s mission and donor base. But do you have the digital infrastructure in place to implement your ideas?...

The most anticipated day of the year for those of us in the nonprofit world is, perhaps, #GivingTuesday. Created six years ago by the Belfer Center for Innovation and Social Impact at the 92nd Street Y, #GivingTuesday puts an emphasis on the gift of charitable giving and acts as the kick-starter for the holiday giving season...

Online fundraising has taken our nonprofit world by storm. And, a great online fundraising platform offers donors an easy, accessible way to give to their favorite nonprofits—all without the tedious paperwork. In fact, according to the “2018 M+R Benchmarks Study,” online revenue increased a whopping 23 percent in 2017, and nonprofits in the study received an average of 28 percent more online donations in 2017 compared to the year prior...

Advocacy is at the core of every nonprofit organization in one form or another. Most nonprofits are looking to make some sort of social change in the world.  It is easy to get caught up in fundraising efforts as a nonprofit and count solely on those campaigns and projects to advocate for your audience. While this is helpful, fundraising should not be your only advocacy effort!...

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...