Online Fundraising

Last week, Apple CEO Tim Cook sent an e-mail to company employees, stating his disagreement with President Donald Trump’s comments concerning the violence in Charlottesville. He indicated that Apple will make a $2 million donation to the Southern Poverty Law Center and the Anti-Defamation League, and said that users would soon be able to donate…

For the last few months, we have been constantly talking about the sector’s changing landscape and how it’s leaning digital. There have been countless reports on the benefits of utilizing different kinds of technologies...

Nearly half of all U.S. companies experienced two or more cyberattacks, many of which focused on identity theft. Following such a breach, cybercriminals test the stolen credit card data to validate the information in a process called credit card number testing that is dramatically on the rise...

Thyngs, the mobile proximity platform, has added PayPal to its payment options for charities taking cashless mobile donations via its platform. PayPal will be added as a new core payment method for charities using its tap-and-scan cashless donation solutions on items, such as collecting boxes and direct mail, and in-person. The integration will streamline donation…

A strong social media strategy can be a fantastic tool to enhance a nonprofit’s online presence. Authenticity is critical when using this platform, because social media is about connecting donors and prospects with the organization’s mission. Nonprofits need to humanize their social media message, so the audience can effectively connect with your organization...

We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations...

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

Donations are the lifeline of nonprofit organizations, so it comes as no surprise that the end of the year can be a lucrative time. As potential donors, fueled by the generous spirit of the holidays, look to offload some cash before the end of the fiscal year, some organizations can see almost half of their annual donations come through during this period...

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

While online giving is growing, it’s our assumption that donors are comfortable filling out their personal information into an online donation form and hitting the submit button. Then, where does that information go? For donors, that can be unnerving...