Online Fundraising
July 27, 2017 at 4:35 pm
Cryptocurrency was invented by people who didn’t much like regulators, but red tape can still bind the technology that enables it: blockchains. Fresh proof comes from a pronouncement from the Securities and Exchange Commission late Tuesday. It said that regulations applying to investments such as stocks also apply to some initial coin offerings, a novel approach…
July 27, 2017 at 12:13 pm
Every industry—ours included—is transitioning into a more mobile-focused mindset. We are entering (if we haven’t already) a device-dependent era. Like it or not, the majority of people are attached to their smartphones, tablets, what-have-you...
July 27, 2017 at 11:01 am
What’s a trend that has been popping up on the nonprofit radar as of late? We’ll tell you: personalization. Let’s think realistically—anyone can write a letter or type up an email. The key is not to sound like an automated voice message...
July 25, 2017 at 11:20 am
Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...
July 18, 2017 at 11:50 am
The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...
July 13, 2017 at 12:15 pm
Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving...
July 13, 2017 at 11:54 am
Technology has become increasingly user-friendly. Donors from Baby Boomers and Gen X to Gen Y and Millennials have become more digital-centric. The smartphone has become an indispensable part of everyday life, making it completely normal to use as a tool during a special event rather than struggling to keep track of old-fashioned paper and pen bid sheets...
July 11, 2017 at 10:11 am
Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues around privacy, communication and safety. How can we help protect donors’ rights in the online world?...
July 6, 2017 at 12:01 pm
Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving. Today, online fundraising makes up an average of 7 to 10 percent of most nonprofits’ annual budget. Now more than ever, it’s crucial that your nonprofit organization knows the basics of a successful online-fundraising campaign...
July 5, 2017 at 11:10 am
The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...
