Online Fundraising

The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report...

When it comes to a nonprofit organization’s mission, relationships are important. It is imperative for nonprofits to use everything at their disposal to reach their mission’s goals. It’s a known fact that technology is constantly evolving. It’s easy to think of technology and relationships as two separate entities, but what if we melded the two together to achieve “the bigger picture”?…

With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms….

Today, due to emerging technologies, most nonprofit supporters are basically inundated with noise. So much noise, in fact, that all of us are becoming extremely selective in what we read and how we respond. (How can we not? We’re swimming in information day in and day out!)...

Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donor’s confidence in the technology and grow their online database for giving...

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

Ask your Magic 8-Ball about the state of charitable giving in the next few years, and there’s a good chance it’ll tell you “outlook good.” As long as it’s getting its info from Marts & Lundy and the Lilly Family School of Philanthropy at Indiana University, that is...

Starting my professional career as a program officer for a statewide grant-maker is a slightly unusual story, one that is filled with gratitude for my mentors. Leaving grant-making for grant-seeking and eventually grant consulting, another unusual twist in the story...

There is no denying that technology plays an important role in the nonprofit sector. The evolution of technology has helped us strengthen our brand and reach out to our audience in a way that paper could not. It gives us a bigger voice—not to mention, a bigger platform—to project our mission to the world...

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...