Online Fundraising
February 21, 2017 at 1:16 pm
Philanthropy can be a funny business. Let’s say you’re a do-gooder in Malawi, and you hear about a little girl who has been attacked by a crocodile. She is badly hurt, but her family has no money for medical care at a private clinic. What do you do? The traditional philanthropic approach would be, approximately,…
February 20, 2017 at 11:57 am
Attention! There’s been a technological development—GuideStar, the largest database providing information on nonprofit organizations, has partnered up with Facebook to create Facebook’s charitable giving tools...
February 13, 2017 at 12:00 pm
How can you get a donor to support your mission? With an email like this one, which puts the spotlight on the right place.
February 13, 2017 at 9:59 am
Nonprofit arts, education and youth programs are are about to get a cash infusion from SnapChat. SnapChat and its co-founders, Evan Spiegel and Bobby Murphy, have pledged to donate up to 13 million shares of Class A common stock over the next 15 years to 20 years to a foundation to support arts, education and…
February 10, 2017 at 10:15 am
Someone I know told me recently that he's picked up a new habit since the election of Donald Trump: Every time he gets angry watching the news or reading his Facebook feed, he makes a donation to a nonprofit whose cause he believes in. He likes to choose donation recipients that help "offset" whatever's pissing…
February 3, 2017 at 12:06 pm
In last year’s installment of this annual nonprofit trends feature, we wrote that something felt different about all the change happening in the sector. We chalked it up to urgency. Acceleration. Things were changing fast. That was nothing compared to what’s in store for 2017. We collected insights, observations and predictions from some of the nonprofit sector’s smartest people, and we’re delivering them to you here. We hope the 40 ideas here paint a clearer picture of the sector as it is and as it will be...
January 30, 2017 at 9:02 am
The American Civil Liberties Union broke all its fundraising records this weekend as it became the main group challenging President Donald Trump’s immigration restrictions. The ACLU raised $24,164,691 this weekend from 356,306 online donations after Trump signed the order suspending the country’s refugee program and banning entry into the United States of citizens from seven…
January 24, 2017 at 10:15 am
Phoenix Rescue Mission’s website was stuck in the past. Inconsistent design. Too much copy. No mobile responsiveness. The old site (pictured left) was outdated—or worse, cold. “One example is the ‘Homelessness’ page,” said Eric Himes, account director for Grizzard Communications Group, who submitted the entry. “The previous page was full of vital and relevant information, but it read a bit like a term paper.”...
January 24, 2017 at 10:08 am
Cara Schmidt, development officer for Camphill Special School, wanted to build upon the school’s #GivingTuesday success in 2014 with a bigger, better 2015 campaign. The catch? She wanted to do it entirely via social media. It’s easy to reach people on social media. It’s much harder to get them engaged...
January 23, 2017 at 8:00 am
With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques…
