Online Fundraising

The latest research from M+R looks under the hood at how 105 various nonprofits raise money online. Researchers found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25 percent in 2015). To summarize, the three most important factors that influence email fundraising response rates. List…

YouTube announced today that it will partner with StoryCorps—a nonprofit that records and archives oral stories from diverse voices in order to pass wisdom through generations—on a new program by which digital creators will be invited to produce video-based StoryCorps interviews at YouTube’s Spaces in Los Angeles and New York. The program is part of YouTube’s…

In 1995, Todd Wagner and his business partner Mark Cuban pioneered streaming audio and then video over the internet. AudioNet, which they eventually renamed to Broadcast.com, went public in 1998 and was sold to Yahoo for $5.7 billion in 1999. It made Wagner and Cuban billionaires. In the wake of the sale, Wagner was twice…

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feeds through unpaid distribution, and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly…

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…

I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if your organization doesn't have a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. Tom…

Looking for more donors? Wishing you had an endless stream of fresh prospects? Dreaming of an automated system that could foster new donor relationships while you focused on other pressing issues? Well, stop dreaming! Make it a reality. Regardless of the size of your nonprofit (or the depths of your pockets), you can generate a…

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon-feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who care…

Mobile fundraising is a craze that’s sweeping the nation. And if you’re a nonprofit professional who’s curious about how you can jump on this exciting bandwagon, you’re in the right place! In this article, we’re going to discuss five of the top ways to make mobile fundraising a part of your organization’s strategy. Let’s dive…

The other day my daughter and I were walking down an aisle in a department store, and she noticed a huge Halloween products display. "Oh come on!" she said. Too soon. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the…