
Online Fundraising

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feeds through unpaid distribution, and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly…
A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…
I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if your organization doesn't have a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. Tom…
Looking for more donors? Wishing you had an endless stream of fresh prospects? Dreaming of an automated system that could foster new donor relationships while you focused on other pressing issues? Well, stop dreaming! Make it a reality. Regardless of the size of your nonprofit (or the depths of your pockets), you can generate a…
Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon-feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who care…
Mobile fundraising is a craze that’s sweeping the nation. And if you’re a nonprofit professional who’s curious about how you can jump on this exciting bandwagon, you’re in the right place! In this article, we’re going to discuss five of the top ways to make mobile fundraising a part of your organization’s strategy. Let’s dive…
The other day my daughter and I were walking down an aisle in a department store, and she noticed a huge Halloween products display. "Oh come on!" she said. Too soon. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the…
Collecting—whether business cards, followers on Twitter, "likes" on Facebook or first-time donors—is meaningless without a strategy to turn those relatively blank connections into meaningful, lasting relationships. If your marketing and/or fundraising strategy is based on collecting and counting, it’s time to rethink this strategy...
What do you think is the No. 1 priority of your nonprofit’s website? Think about it for a minute. Is it to properly introduce your organization to the visitors? Is it to answer visitors’ questions? Is it to get them to make donations? Is it to get them to volunteer or attend an event? Is…
The more than 430 fundraisers posted on the GoFundMe website after the mass shooting at a gay nightclub in Orlando, Fla., have exposed weaknesses inherent in these popular do-it-yourself charity campaigns: waste, questionable intentions and little oversight. The fundraisers—an average of more than four for each of the 49 killed and 53 wounded—include travelers asking…