Online Fundraising

Are you thinking about participating in a giving day? Good news! There are so many organizations that have given it a try, and you can learn from them (the good and the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images and hashtags. Do a Google News search to…

Yesterday, Facebook announced a major overhaul of its News Feed, updating the algorithm to reduce the ranking and reach of articles with so-called "clickbait" headlines. The social media behemoth attempted this before, in 2014, but those measures apparently weren't strong enough. Its users, the site said, want even fewer clickbait posts in their News Feeds. Here's what it means for nonprofits...

The annual fund campaign is a cornerstone of most nonprofit fundraising strategies. Annual fund campaigns refer to a set of strategies that nonprofits implement to raise the funds needed to cover their operational expenses. Generally, they’re made up of three main components: outreach, fundraising events and direct asks. The unifying thread of these components is…

The internet has made a lot of things either obsolete or virtually obsolete in recent years, including bookstores, record stores, video stores and print journalism. In the early days of the web, however, very few would have predicted that online charity would have a sizable impact on the world at large. Yet the internet is…

Beth Helmstetter is an event planner and designer. She specializes in destination weddings. She has an MBA in nonprofit administration and worked in the nonprofit industry for years before turning to the $50 billion wedding industry. Now, she wants to combine the two worlds. And she says there’s great appetite for it. Weddings are an…

With more than 1 billion websites across the digital landscape, we know there are some elements that are mandatory for effective web experiences...

Out of nowhere, a huge fad sweeps the country. It dominates social media and leads to a blizzard of think pieces, which are followed almost immediately by a backlash, as critics warn of the fad’s baleful consequences. Eventually, people get bored and move on to something new. That could well be the story of "Pokemon…

Digital is the future. You’d be hard-pressed to find someone who disagrees with the idea that the online environment can allow nonprofits to build support and deliver their missions more cost-efficiently and more effectively, a fact the corporate sector has used to raise revenue...

A penny earned is a lot more than a penny spent. At least for WaterIsLife, a charity dedicated to providing clean water to those in need. It teamed up with Deutsch New York for a particularly creative attempt to reach out to Millennials via Venmo, a mobile payment app, AdWeek reported...

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic, revealed in the 2016 M+R Benchmarks Study, is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page…