Online Fundraising

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic, revealed in the 2016 M+R Benchmarks Study, is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page…

Add this to the list of reasons donor relationships are so important. Last week, Facebook announced its latest feature to benefit nonprofit organizations. U.S. Facebook users will be able to create dedicated fundraiser pages to raise money for causes close to their hearts, USA Today reported. On the pages, users can share their stories, add photos and videos, set fundraising goals, and invite friends to donate to verified nonprofits without ever leaving Facebook...

In Silicon Valley, "unicorns" might refer to billion dollar startups, but on Nonprofit With Balls, a humor site about life in the nonprofit industry, that term refers to something more real, and more heroic: nonprofit workers. "These people are underpaid to work on emotionally challenging issues, and all with crappy chairs that they got off…

Social media is one of the powerful tools that fundraisers have sitting in their back pockets. At no cost to the nonprofit or to the participant, powerful fundraising messages can be communicated to the participant’s personal network. This includes many potential supporters that the fundraiser may not have been comfortable contacting directly. Additionally, this is an effective method for increasing the visibility of both the nonprofit and the participant’s upcoming event...

PayPal is rolling out an update to its mobile application, which it hopes will put charitable giving in the forefront of customers’ minds. With a new button that appears at the bottom of the home screen of its app—below options to order ahead or pay in-store—PayPal users can support favorite causes through an in-app donation. The button connects…

Today’s world brings good and bad, but when a crisis strikes, people often speak out and become vocal about their pain, anger and desire to change. How should nonprofits capture this passion and turn it into engagement?...

A crowdfunding campaign to raise money for victims of this weekend’s horrific Orlando nightclub shooting has raised more than $2.1 million in slightly more than 27 hours, becoming both the largest and the fastest-funded campaign in GoFundMe’s six-year history, the site confirmed this afternoon. The campaign was launched by Equality Florida, the state’s largest LGBT rights…

A GoFundMe campaign has raised more than $1.5 million in 24 hours for victims of the Pulse nightclub mass shooting that left 50 dead and at least 53 wounded. Equality Florida, an LGBT civil rights organization, started the crowdfunding campaign early Sunday morning with a $100,000 goal. The campaign quickly exceeded that goal and subsequent goals of $500,000 and $1 million, reported Mic, prompting Equality Florida to raise the goal to $2 million. More than 38,000 people have contributed so far...

How much is spam costing your nonprofit? According to a new study, it's no small amount. In its "2016 Email Deliverability Index," nonprofit CRM provider EveryAction examined email deliverability data for 55 national nonprofits with "substantial email programs" and compared findings to last year's data. The study found that the monthly spam rate for email sent in 2015 was 7.03 percent. And all those undelivered emails add up...

While every organization is different, understanding where the rest of the sector sits is critical to understanding your opportunities (and sometimes challenges)...