Online Fundraising
June 6, 2016 at 8:10 am
For many nonprofit leaders, our reality is that we’re “always on” and connected 24/7—whether it’s checking email on our phones at all hours of the day, carrying tablets or laptops with us on the go, or watching social media mentions from every device in our lives. However, 60 million Americans face the opposite reality: They aren’t online at all. Here are a few myths about digital access we need to check...
June 3, 2016 at 10:03 am
The Internet has changed the way we communicate, effectively rendering distance obsolete. Everyone and everything is a click away, opening new avenues for international fundraising. One of those avenues is crowdfunding, which can provide a solid secondary revenue stream for organizations of all sizes. Just ask Arlington Academy of Hope, a small nonprofit based in Arlington, Va...
May 31, 2016 at 10:25 am
Marketers, please get your emails and websites to render properly on common devices. We don’t have time to make adjustments anymore…
May 25, 2016 at 10:11 am
No, email is not dead. And it is not dying either. Despite the number and popularity of mobile tools and social media channels, old fashioned email remains widely used across demographics—even with those elusive, hard-to-reach Millennials. Email appeals continually get nonprofits the highest return on investment of all online fundraising channels. According to online fundraising…
May 24, 2016 at 8:59 am
Facebook users tell us what works and doesn’t relative to Facebook videos. How do your videos measure up? As people scroll through their news feeds, videos start automatically but are silent in the beginning. If this is not managed properly, it creates confusion with the viewer and most likely a missed opportunity. The videos that ranked the highest used visual cues during the no-audio period...
May 16, 2016 at 10:58 am
It’s true that social media is in transition. Facebook reach is at an all-time low. Instagram has a new algorithm. Twitter is in flux. And the next big thing in social media, Snapchat, is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global Internet population is set to…
May 13, 2016 at 9:49 am
It's quick and easy to donate money to charities online, and one website in particular is ready to accept donations and distribute them to various Maryland charities. So why is one of the charities upset? Online giving is as easy as search, click and type in credit card information. The hard part is knowing where…
May 11, 2016 at 8:00 am
If you want more engagement, the best type of content for social media is shareworthy images. This is true for all the social networks (Facebook, Twitter, Instagram, Snapchat, etc). But how do you choose the best images for your social media? You look for the stories. If a picture doesn’t tell a story, it isn’t…
May 10, 2016 at 9:45 am
Give Local America, a single-day, online-only fundraising event, happened on May 3. This annual rally brought thousands of people together to support local nonprofits in their communities. But this year, the event hit a glitch due to a hardware issue, causing delays in processing the payments and frustrating a lot of people...
May 6, 2016 at 10:43 am
Give Local America, a single-day online fundraising event that enlists communities nationwide to crowdfund for participating nonprofits, took a hit this week when its websites crashed on event day. The May 3 event, held in 54 different communities across the U.S., last year raised $68.5 million for more than 9,000 nonprofits and this year had 13,000 participating organizations. Expectations were high...
