Online Fundraising

Here’s a new way to reach nonprofit donors on their smartphones. Greg McHale, founder of charitable auction site BiddingForGood, launched a new mobile app called LetsAllDoGood last week. The app lets users connect directly with partnering nonprofits through push notifications that stand out in the flood of communication on mobile devices. The key is that users can…

Let's talk about passion, specifically, what it means for nonprofits and their online relationships. When you consider your organization’s online community, you may think of your social-media groups. For a long time, there has been a push to develop as many relationships as possible...

When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media or your blog, your nonprofit donation page needs to be banging all eight cylinders. Or, at least seven. Elevation recently published this snazzy infographic running down seven…

If you're not familiar with Slack, you should be. The messaging app is a productivity godsend, allowing teams to do everything they'd normally do over email, but in real time. If you are familiar with Slack, then you already know how that slightly less formal feel lends itself nicely to the occasional swear. What's a couple four-letter words among friends and co-workers, you know? It's inevitable. And now, thanks to a new Slack bot, you can cuss for a cause...

Do charitable campaigns conducted on social media platforms actually "click" with the public? A new study by researchers from the Johns Hopkins Carey Business School suggested that such campaigns can draw the attention of social media users, but not always their commitment to donate money. Published in the March 2016 issue of the journal, Sociological…

Instagram recently announced that it would be adopting Facebook’s model of algorithm-controlled content. Rather than seeing the posts of people you follow in chronological order, you’ll now see them based on "the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post." Many brands and individuals…

Did you order anything from Amazon this past holiday season? Are you already an Amazon Prime Member, along with 25 percent of all American households? You may be one of the 3 million new Prime members Amazon added during the third week of December alone. This month’s column is devoted to Amazon’s founder Jeff Bezos’s winning playbook, and which pages nonprofits can take for their own success in 2016...

Ah, April—flowers blooming, birds chirping, and mailboxes and inboxes overflowing. But wait, there’s something new—the seasonal arrival of requests to fund a school event, mission trip, service project or a similar extracurricular activity for a Gen Y or Gen Z overachiever...

We all know that mobile technology is changing the way we communicate, work and give. It only was a matter of time before the popularity of emojis, those cute little icons you see in text messages and social media updates, made their way onto the fundraising scene. Now, entire appeals are being written just with…

You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might…