Online Fundraising

Hall and Oates, peanut butter and jelly, Tommy and Gina, Millennials and the Internet: Some things just go together. But while Millennials have become nearly synonymous with social networks and the Internet, it turns out they aren’t the most likely to use them for giving...

Mobile fundraising is possible, and 2016 delivers a slew of avenues for nonprofits seeking expansion. Within the past four years, both online and mobile-based fundraising have proven to be an effective maneuver. Presidential elections, a prime example, have revealed several ways to enhance funds garnered from outreach programs. If you’re expanding your fundraising options—or, if…

Ah, Twitter. Modern nonprofits can find immense benefits from this social-media giant simply by creating a handle and describing their missions in 140 characters or fewer. But there are some tricks to maximizing your Twitter return on investment, highlighted in MobileCause's infographic “Getting a Handle on Twitter for Nonprofits”...

Being the head of a small-shop development and marketing department with a staff of one (or fewer) means that you need to seize every possible opportunity for relationship-building. And your organization’s welcome message provides the prime opportunity to systematize—and humanize—the relationship-building process....

When it comes to your nonprofit’s website, landing pages may be the single most important thing for you to be concerned about this year. They’re critical for many reasons, including SEO—so let’s start with the basics. What Are Landing Pages? Landing pages are the pages on your website that ask visitors to take a specific…

PayPal has announced that it has been awarded the Guinness World Record for the most money raised online for charity in 24 hours, following a successful campaign in December for #GivingTuesday. It raised $45.8 million for various charities, beating the previous record of $19 million. This accolade comes alongside news that during the holiday season,…

Do you have a special page dedicated to monthly giving on your website? If not, consider creating one. Since building monthly giving has one of the biggest payoffs for charities, a page just for this program seems like a no-brainer. Here are several monthly giving pages that stand out, starting with the National Audubon Society.…

It’s one of the biggest conundrums in nonprofit fundraising: How do you turn social media supporters into long-term donors to your organization? Many nonprofits assume that the best way to do this is to send out fundraising links on social media. So they post some updates, send out donation links, beg their supporters to donate…

Creating your year-end email appeals? Don’t forget these six key ingredients: 1. An obvious donation button. Your donate button should be big, bold and above the fold. When your donors want to give, it needs to be as easy as possible. They shouldn’t need to hunt for the link to your donation page. 2. A…

Vermont Sen. Bernie Sanders has collected more than 2 million political donations for his presidential bid, his campaign announced Thursday, setting a pace that could surpass the contribution count President Barack Obama hit at this point in his 2012 re-election. In all, nearly 1 million individuals have donated to Sanders’ campaign so far, underscoring his ability…