Online Fundraising
December 17, 2015 at 9:00 am
When an organization like AmeriCares makes a year-end push for donations, it is serious business for the people to whom it extends aid, whether following natural disasters or in communities like its home turf in Stamford, Conn., where it offers health clinics on an ongoing basis. If Jed Selkowitz, AmeriCares' chief marketing officer, finds the right…
December 15, 2015 at 9:59 am
Move over, Millennials. There’s a new generation in town and they are eager to innovate in our communities. Generation Z was recently named the Founders generation by MTV. No matter whether you refer to them as Gen Z, iGen, Post-Millennials or Founders, they’re moving into the workplace and will be a valuable asset to nonprofits.…
December 8, 2015 at 12:01 pm
Millennials, understandably, are the source of much anxiety for nonprofits. How do you connect with them? What makes them tick? How do they give? Are they worth all the trouble? The latest study to tackle those questions examines the Giving Tuesday strategies of nine nonprofits to provide a cross-section of organizations' Millennial engagement efforts and determine Millennials' Giving Tuesday habits...
December 7, 2015 at 10:08 am
If you’ve been on Wikipedia at any point last week, you probably noticed a dramatic, black-and-yellow banner plastered atop your screen: “DEAR WIKIPEDIA READERS,” it begins in all caps—before launching into a desperate, paragraph-long pitch for money. The banner heralds the start of the Wikimedia Foundation’s December fundraising drive, an annual Internet tradition as reliable…
December 7, 2015 at 10:03 am
In this episode of “What’s the Big Idea?” Richard Levy of Give2gether discusses the science of year-end giving and what organizations can do to increase donations. Levy said nonprofits should streamline the transaction process by requiring less information on a donation form and show off the nonprofit’s mission to convert online visitors to donors. A…
December 3, 2015 at 9:36 am
You couldn't look anywhere on Facebook without seeing it: Friends, celebrities and complete strangers dumping buckets of ice water to raise awareness of ALS, a neurodegenerative illness also known as Lou Gehrig's disease. The 2014 Ice Bucket Challenge ended up raising more than $115 million for ALS research and reached an unprecedented bar for a…
November 25, 2015 at 9:31 am
Scaling a charity is statistically harder than it is to grow a business. According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations registered in the U.S., including public charities, private foundations and other types of nonprofit organizations, including chambers of commerce, fraternal organizations and civic leagues. Despite their…
November 24, 2015 at 10:28 am
Retailers may be gearing up for Black Friday and Cyber Monday, but there's another phenomenon fast spreading online—Giving Tuesday—the first Tuesday after Thanksgiving (Dec. 1 this year), which encourages people and organizations around the world to give to meaningful causes. Last year, spurred by the hashtag #GivingTuesday, people around the world donated tens of millions…
November 23, 2015 at 9:23 am
There are big plans for a plot of land just off Route 5 in the Montgomery County, New York town of Fonda. It is the future home of the Tribes Hill Heritage Center. A board of directors has been working to make the Native American Center a reality for more than a year now and…
November 19, 2015 at 9:44 am
Facebook is keen to associate its platform with good causes and launched a new, experimental fundraiser tool for charities yesterday. Nonprofits will be able to launch specific fundraisers on their pages, showing users how many people have contributed, how much money they want to raise and suggesting possible donations. The social network is also improving…
