Online Fundraising
October 29, 2015 at 10:55 am
Creating an email is like conducting a mad science experiment: You put in a little of this and add a little of that to produce something unique. The process can be as maddening. Evolving from concept to creation can involve multiple minds to make the visual presentation come together. Plus, there are so many best…
October 22, 2015 at 10:04 am
Kickstarter is the reigning king of crowdfunding, but its smaller rival is working overtime to roll out products aimed at expanding its customer base. San Francisco-based Indiegogo today unveiled a new program on its crowdfunding platform called Generosity by Indiegogo, which allows nonprofits to forego the 5 percent service fee the platform typically charges. The…
October 20, 2015 at 9:57 am
Over the past eight years, crowdfunding has become a significant trend in the nonprofit sector, and many organizations still yearn to crack the crowdfunding code. NPQ has covered this funding model with articles about possible fraud, as well as benefits and specific tactics. Like social media, crowdfunding isn’t going away, and reports on successes, along…
October 20, 2015 at 9:42 am
Utilizing direct mail fundraising is an effective way to circumvent the crowded inbox. But just because you send direct mail out doesn’t mean that’s the way the donations will come in. In fact, 35 percent of donors say they prefer to respond to direct mail by giving online, according to “The Direct Mail Paradox and How You Are Losing Donors,” an infographic from MobileCause. So, what does this mean for your nonprofit, and how can you make your online donation process easier?
October 19, 2015 at 10:45 am
To celebrate @NonprofitOrgs reaching 800,000 followers on Twitter, Nonprofit Tech for Good donated $800 to 32 nonprofits, specifically $25 to each. The 32 nonprofits were bookmarked for a donation and selected because they were effective at grabbing my attention and sparking inspiration to give through their tweets. The last time Nonprofit Tech for Good donated…
October 9, 2015 at 10:20 am
How would you like to increase the donations that come in from your newsletters? I was talking with Steven Screen over at Ask Thank Report Repeat. He was telling me how he was able to take a newsletter that was producing about $500 in donations…
October 8, 2015 at 10:27 am
Social media marketing. These three words bring about different reactions from nonprofit marketers and fundraisers every day. What is clear is that social media and social networking represent some of the most predominant changes to the marketing landscape for nonprofits. One-quarter of the world’s population uses social media. But, what is perhaps more important than the sheer volume of people engaging through social media is the way nonprofit brands can use these unique channels...
October 7, 2015 at 9:45 am
Fundraising online is getting easier because of the bevy of new tools available to candidates. Innovations ranging from #cashtags to digital video donation platforms are expanding the opportunities for campaigns to accept dollars online. But for rookie candidates or those expanding into online fundraising for the first time, bringing money in through email or a…
October 7, 2015 at 8:25 am
It happened so fast—mere moments ago we were sipping cool beverages in short sleeves, listening to songs about the beach and watching fireworks overhead. But a cool breeze blew in, college football kicked off and pumpkin spice popped up on everything. The arrival of fall not only signifies sweater weather, but also crunch time for…
October 6, 2015 at 10:01 am
Don’t be silly ... I’m not talking about my posts registering on the BS meter. But are you using words that register? Are you using a bunch of industry jargon instead of just saying things more clearly?
