Online Fundraising
October 20, 2015 at 9:42 am
Utilizing direct mail fundraising is an effective way to circumvent the crowded inbox. But just because you send direct mail out doesn’t mean that’s the way the donations will come in. In fact, 35 percent of donors say they prefer to respond to direct mail by giving online, according to “The Direct Mail Paradox and How You Are Losing Donors,” an infographic from MobileCause. So, what does this mean for your nonprofit, and how can you make your online donation process easier?
October 19, 2015 at 10:45 am
To celebrate @NonprofitOrgs reaching 800,000 followers on Twitter, Nonprofit Tech for Good donated $800 to 32 nonprofits, specifically $25 to each. The 32 nonprofits were bookmarked for a donation and selected because they were effective at grabbing my attention and sparking inspiration to give through their tweets. The last time Nonprofit Tech for Good donated…
October 9, 2015 at 10:20 am
How would you like to increase the donations that come in from your newsletters? I was talking with Steven Screen over at Ask Thank Report Repeat. He was telling me how he was able to take a newsletter that was producing about $500 in donations…
October 8, 2015 at 10:27 am
Social media marketing. These three words bring about different reactions from nonprofit marketers and fundraisers every day. What is clear is that social media and social networking represent some of the most predominant changes to the marketing landscape for nonprofits. One-quarter of the world’s population uses social media. But, what is perhaps more important than the sheer volume of people engaging through social media is the way nonprofit brands can use these unique channels...
October 7, 2015 at 9:45 am
Fundraising online is getting easier because of the bevy of new tools available to candidates. Innovations ranging from #cashtags to digital video donation platforms are expanding the opportunities for campaigns to accept dollars online. But for rookie candidates or those expanding into online fundraising for the first time, bringing money in through email or a…
October 7, 2015 at 8:25 am
It happened so fast—mere moments ago we were sipping cool beverages in short sleeves, listening to songs about the beach and watching fireworks overhead. But a cool breeze blew in, college football kicked off and pumpkin spice popped up on everything. The arrival of fall not only signifies sweater weather, but also crunch time for…
October 6, 2015 at 10:01 am
Don’t be silly ... I’m not talking about my posts registering on the BS meter. But are you using words that register? Are you using a bunch of industry jargon instead of just saying things more clearly?
September 30, 2015 at 6:00 am
Chances are you've seen an Omaze video, although you may not have realized what company was behind it. The Santa Monica, California-based startup blew up tanks with Arnold Schwarzenegger, hung out with Iron Man, and handed out a cameo appearance for one lucky fan in the new Star Wars film. These experiences racked up millions…
September 29, 2015 at 11:09 am
As you know, Nationals closer Jonathan Papelbon and outfielder Bryce Harper got into an altercation in the dugout Sunday, apparently because Harper didn't run out a pop-up. It was an ugly scene. Nationals fans are not too happy Papelbon literally choked their franchise player (weirdly, non-Nationals fans seem to be on Papelbon's side) so much…
September 28, 2015 at 10:40 am
All the world's a stage, especially on social media. Last year gave us the Ice Bucket Challenge, and now celebrities and others on social media are doing something decidedly classier to raise money for charity. These master thespians are putting their acting skills to the test by reciting the lyrics to hit songs, but with…
