Online Fundraising

This September, nonprofits could earn extra simply by leveraging Facebook and Twitter. GoodWorld, a startup that aims to help nonprofits easily raise funds online, is launching Social Giving September, a monthlong fundraising event for nonprofits working on particular issues. There will be one theme for each week of the month, and nonprofits can choose under…

Blackbaud’s 2014 Charitable Giving Report found that online giving grew almost five times faster than overall giving, which grew at 2.1 percent, while online giving grew at 8.9 percent. Compare this to your online fundraising totals. Are you around the 7 percent mark? Are you growing your online fundraising by 8 percent to 10 percent compared to last year...

Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you make sure your fundraising messages get opened and read? What words and phrases get the…

The numbers are important—likes, follows, retweets all show that your audience is paying attention. It's easy, however, to fall into the trap of thinking that numbers are the only goal when what you really want is something much bigger. Engagement—interaction that is meaningful and advances your organization's impact—is what your communication efforts should be aiming to…