Online Fundraising
September 21, 2015 at 11:07 am
Twitter and Square launched a new donation system on Tuesday morning, allowing users to send donations to U.S. politicians through a tweet. The system only will be available to those in the U.S. Announced one day before the second Republican debate, the program allows any active candidate to accept tweeted donations. The campaigns are verified…
September 18, 2015 at 10:06 am
Criminals are using poorly protected charity websites to test the validity of stolen credit-card numbers, costing some groups thousands of dollars, cybersecurity experts said this week. Simplified online donation pages make it easy for people to give—but also serve as prime testing ground for credit-card thieves. "There’s a giant target painted on the industry’s back…
September 4, 2015 at 9:02 am
Facebook may still be a few years away from giving aggrieved users a sought-after “dislike” button, but if you think its updated charitable addition will smooth the waters until then, think again. Continuing right alongside the growing online-giving movement, the social media juggernaut has extended the availability of the “Donate Now” button to all nonprofit…
September 3, 2015 at 6:00 am
When I heard about Jerry Seinfeld’s roadside lemonade fundraiser run-in with the East Hamptons Town Police Department, I was excited. Why? Because I love when nonprofits and stand-up comedy come together. (Police involvement or not). As someone who spent years in the stand-up world, I think there’s about a hundred things that nonprofits can learn from stand-up comedians, particularly about their online experience. So in honor of Jerry’s lemonade uproar and the ultimate rule of comedy, here are three of them...
August 26, 2015 at 10:54 am
While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits to turn online engagement into meaningful monetary contributions. The titan of social media has always been a…
August 18, 2015 at 1:26 pm
It might be time to up your Bitcoin knowledge. According to “How Bitcoin is Changing the Face of Nonprofits,” an infographic from and NeoMam Studios and WhoIsHostingThis, Bitcoin could have (and is already having) a major impact on nonprofits...
August 17, 2015 at 2:21 pm
This September, nonprofits could earn extra simply by leveraging Facebook and Twitter. GoodWorld, a startup that aims to help nonprofits easily raise funds online, is launching Social Giving September, a monthlong fundraising event for nonprofits working on particular issues. There will be one theme for each week of the month, and nonprofits can choose under…
August 17, 2015 at 2:19 pm
Blackbaud’s 2014 Charitable Giving Report found that online giving grew almost five times faster than overall giving, which grew at 2.1 percent, while online giving grew at 8.9 percent. Compare this to your online fundraising totals. Are you around the 7 percent mark? Are you growing your online fundraising by 8 percent to 10 percent compared to last year...
August 12, 2015 at 1:11 pm
Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you make sure your fundraising messages get opened and read? What words and phrases get the…
August 10, 2015 at 1:55 pm
The numbers are important—likes, follows, retweets all show that your audience is paying attention. It's easy, however, to fall into the trap of thinking that numbers are the only goal when what you really want is something much bigger. Engagement—interaction that is meaningful and advances your organization's impact—is what your communication efforts should be aiming to…
