Online Fundraising

Monthly giving revenue grew by 24% in 2021 over 2020, according to M+R. Not surprising. Why is monthly giving so attractive to so many donors? And how are nonprofits positioning and promoting the giving vehicle to donors?

Now, perhaps you think of cryptocurrency as something nefarious or something only a small group of people know about, but you would be wrong. Cryptocurrency is here, it’s a legitimate currency, it’s growing, and nonprofits are starting to wake up to it.

Behind the government agency CDC is the CDC Foundation. Like so many organizations, the CDC Foundation recognized the need for digital transformation and was in the middle of modernizing when COVID-19 hit.

“Digital-first” efforts leverage social media and livestream video to inspire donations, culminating in a 30% increase in donations.

The $922 million dollar revenue figure reflected growth from the previous year’s efforts for the first time since 2008.

Nonprofits must diversify and grow funding strategies to compete. Appreciated stock represents $100 billion in untapped funding, and new ways of stock gifting have enabled 60 million American investors to donate stock in minutes.

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials, and keen insights about the best timing of solicitations. However, there remains one campaign rudiment that is still often left to rote standardization — the personalization of gift array values.

Graph will acquire 100% of all issued and outstanding shares of Niftable as the companies have entered into a share exchange agreement.

Fundraising strategies have been evolving since the dawn of the digital age. While some organizations have been quick to adopt innovative new techniques, most are still resistant nearly two decades later.

StratusLIVE announced major upgrades to their Ignite Online Giving Platform, making it easier for donors to engage digitally.