Peer to Peer

If you’re like most peer-to-peer fundraising (P2P) staff, you’re drowning in data. You ascertain averages, browse benchmarks and create charts. You detail donations, edit estimates and fetch files. You hoard history, gather graphs and index indicators. We’re very serious about our data in P2P! Sometimes we all get so caught up in reporting that it’s easy to…

Do you have a billion and one things on your mind? Is your way unclear? Are the problems in your organization happening because other people and other departments messed up big time? Do you and everyone else have long stories they can tell about everyone else and how all the chaos happened?

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: innovative nonprofit ideas, donor appeal letters and the secret to peer-to-peer fundraising.

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Peer-to-peer fundraising is a way for your supporters to fundraise on behalf of your organization. It’s a spontaneous, fun and interesting way of engaging your supporters that makes them a part of the action — makes them advocates in action!

A nonprofit has the same needs as any other business. If you want to attract donors and patrons, then you need to constantly build buzz and awareness about what you do. The interest you build moves people into the top of your sales funnel, so they can become donors by the time they reach the bottom.

While peer-to-peer fundraising has only been around for a little more than a decade, this tactic should be a staple in every nonprofit’s fundraising strategy. Take a dive into our "2018 Peer-to-Peer Fundraising Study" to learn why...

Taking your peer-to-peer fundraising campaigns to the next level is easier than you might think. By gathering, analyzing and using data from your past campaigns and events, you can uncover trends and find new opportunities to improve your fundraising results.

Imagine with me that you are listening to the radio, and they mentioned a horrific famine affecting four countries in Africa. This should not be too hard to imagine — in 2018, famines in Nigeria, Somalia, South Sudan and Yemen have been called the greatest humanitarian crisis since World War II.

On November 4 and 5, NonProfit PRO is hosting Peer to Peer Advanced, a conference designed for nonprofit executives who want to take their nonprofit’s peer-to-peer fundraising to the next level through innovative, game-changing strategies.