Peer to Peer

Reaching Peer-to-Peer Supporters Through Data-Driven Personas
September 24, 2019 at 12:42 pm

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

The Secret to Peer-to-Peer Fundraising Growth?
September 19, 2019 at 11:08 am

Peer-to-peer fundraising is a way for your supporters to fundraise on behalf of your organization. It’s a spontaneous, fun and interesting way of engaging your supporters that makes them a part of the action — makes them advocates in action!

7 Innovative Ideas to Build Buzz for Your Nonprofit
September 18, 2019 at 12:01 pm

A nonprofit has the same needs as any other business. If you want to attract donors and patrons, then you need to constantly build buzz and awareness about what you do. The interest you build moves people into the top of your sales funnel, so they can become donors by the time they reach the bottom.

2018 Peer-to-Peer Fundraising Study
September 12, 2019

While peer-to-peer fundraising has only been around for a little more than a decade, this tactic should be a staple in every nonprofit’s fundraising strategy. Take a dive into our "2018 Peer-to-Peer Fundraising Study" to learn why...

The Competition From Crowdfunding Sites
September 5, 2019 at 11:53 am

Imagine with me that you are listening to the radio, and they mentioned a horrific famine affecting four countries in Africa. This should not be too hard to imagine — in 2018, famines in Nigeria, Somalia, South Sudan and Yemen have been called the greatest humanitarian crisis since World War II.

You’re Invited! What You Can Expect at Peer to Peer Advanced
September 4, 2019 at 12:17 pm

On November 4 and 5, NonProfit PRO is hosting Peer to Peer Advanced, a conference designed for nonprofit executives who want to take their nonprofit’s peer-to-peer fundraising to the next level through innovative, game-changing strategies. 

The Case for New-Charity, Part 2
August 28, 2019 at 12:11 pm

In days past, charity ―  “old-charity" ― was dominated by the few and influential. Sure, it is true that, at the local level, community members were able to organize fundraisers for causes near and dear effectively.