Peer to Peer

The peer-to-peer fundraising technology landscape is changing all the time.  In the last year alone, new tools have come out (Arreva and Givehero to name just two), and mergers abound with GivGab acquiring Kimbia, OneCause acquiring Great Feats, Razoo rebranding as Mightycause, and just last week, Neon and Rallybound joined forces to become NeonOne. How…

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: using gift charts, what's wrong with charity shaming and leadership tips for annual giving campaigns...

“Let’s start with a survey of participants about incentives to see what they want.” Two words should frighten you: “incentive” and “survey.” In our work with recognition programs participants often say in surveys, “I wouldn’t want the gift I would earn for fundraising.” But when presented with a gift opportunity after earning one they redeem hand over fist...

Peer-to-peer fundraising is all about engaging supporters to raise funds from their own networks on your nonprofit’s behalf. There’s nothing like it for tapping your supporters to extend your fundraising reach...

In a recent blog, we wrote about the crucial role that volunteerism plays in the success of peer-to-peer campaigns. Get it right, and good things happen. Get it wrong, and you can expect revenue to flatline, if not decline. We’ve seen it happen over and over...

Guess what? There is very exciting news circling the NonProfit PRO community. As you already know—or may have remembered from last year—we’re conducting our next peer-to-peer fundraising study...

We spent several days last month at Susan G. Komen’s national peer-to-peer meeting in Dallas. Komen was started by Nancy Brinker in 1982. Like many nonprofits (and people) who are entering middle age, it’s a good time to take stock of one’s successes and shortcomings to better chart a course for the future. If I had to sum up the focus of the three days of meetings in one word, it would be “volunteerism.” To recapture the power of volunteerism that was responsible for the organization’s best days...

One of the things that our data on peer-to-peer programs tells us clearly is that getting peer-to-peer early registration from participants results in greater fundraising. But why? How does it actually work? Not the way you’d think...

Most nonprofits will plan one or two big fundraising auctions per year, leading to high expectations. Organizations need to find a multitude of ways to increase revenue streams to avoid leaving much-needed money on the table. The following are some tips to help development teams create financially successful events...

If you run a peer-to-peer event, you’ve heard or thought this: “If we just charge $35 to every person who shows up at our event, we’d make a lot of money.” The problem with this thinking is that it’s a price tag, and after people pay the price, they’re a lot less likely to fundraise. That’s not just what we think; it’s what the data tells us...