Peer to Peer

If you run a peer-to-peer event, you’ve heard or thought this: “If we just charge $35 to every person who shows up at our event, we’d make a lot of money.” The problem with this thinking is that it’s a price tag, and after people pay the price, they’re a lot less likely to fundraise. That’s not just what we think; it’s what the data tells us...

How do you do financial reporting for your peer-to-peer event? Often when collaborating on strategy for events, we get into bookkeeping territory. A typical question sounds like this, “When determining costs of grassroots events, like a walk or a 5K, do you include staff, event costs, or both?”...

Does your organization suffer from the “middle child syndrome?” Middle children often feel that they are neglected—that it doesn’t matter what they do, they are never going to be great. They sometimes can’t figure out how to be extraordinary. They can’t break out of the middle child syndrome...

As any good businessperson knows it is easier to get a current customer to buy more than it is to acquire a new customer. The analogy in the nonprofit sector is to increase affinity. Affinity can start as volunteerism then culminate as donations, or in peer-to-peer, as fundraising activity...

One of the main tools that we use to motivate people is recognition. Recognition can be delivered in many forms, so deploying recognition for maximum effect takes planning and strategy. One component is almost always the use of email. Recognizing people personally with email is inexpensive, and its effects are measurable...

When you run a nonprofit, fundraising events are the face you show to the world. Not only do they provide vital funds, but fundraisers also put a nonprofit's mission and purpose on a stage for your community to discover and explore...

At Turnkey, we place a premium on analyzing every campaign to provide our clients with the best estimate possible of their ROI. While reviewing the reports, occasionally someone asks why we report average fundraising of all peer-to-peer participants rather than reporting only the average of peer-to-peer fundraisers...

How do we get donors and volunteers to take the actions we need them to take? It turns out the nudge may be the best way. Last October, University of Chicago economist Richard H. Thaler was awarded the Nobel Memorial Prize in Economic Sciences. Thaler’s work has persuaded many economists to pay more attention to human behavior and many governments to pay more attention to economics...

Hundreds of hardy Penn State students have raised more than $10 million for pediatric cancer patients in the annual 46-hour dance marathon known as THON. The $10,151,663.93 total was announced Sunday afternoon at the conclusion of the Penn State Interfraternity Council/Panhellenic Dance Marathon, billed as the world's largest student-run philanthropy. Money raised benefits pediatric cancer…

Recently, we met with a major health care nonprofit that was reviewing its fundraising portfolio. Their peer-to-peer campaign had become an unholy mix of walks and runs, often holding runs and walks on the same day, mixing constituents who showed great affinity to their cause with others who showed great affinity to running 5K races...