Peer to Peer

Fundraising is by no means an easy task! Charities of all sizes constantly strive to increase the amount of annual donations and raise awareness about their causes. And now, peer-to-peer fundraising is helping nonprofits toward both of these goals like never before. But can we stimulate this fundraising channel even more? And how can we…

The Internet is filled with infinite possibilities. It hosts a tremendous store of knowledge, but it's far more than an encyclopedia: This powerful aspect of our modern lives is a network, built on sharing and connection. Many nonprofit organizations have realized the potential of the Web for both raising awareness and generating revenue. Peer-to-peer fundraising…

While some of the nation's largest peer-to-peer fundraising events—runs, walks and rides among them—are struggling to compete with newer, faster-growing campaigns, others are seeing significant increases in revenue, an annual study by the Peer-to-Peer Professional Forum found. The "Peer-to-Peer Thirty" report found that four of the campaigns ranked in the top five in 2006 have…

Whether you are a small, medium or large nonprofit organization, engaging the community through local fundraising events is a great way to raise awareness and needed funds. Here are 57 ideas for you to consider…

P2P is a behemoth, and more and 
more nonprofits are adding it to their fundraising arsenals. But it's not a sure thing. As in any fundraising approach, there’s fierce competition for donors’ time, attention and dollars. And perhaps more than any fundraising approach, P2P is evolving. To be successful, nonprofits need to be ready and willing to evolve with it...

When it comes to peer-to-peer fundraising, it’s often difficult to provide a verbal acknowledgement to each volunteer and supporter. So many organizations turn to the tangible “thank you”—items that represent the organization’s recognition, appreciation, acknowledgement and thanks for the individual’s support. But how much power does a “thank you” have?...

We’re all connected—all the time. On any given day at any point in time, each of us is intertwined in the vast digital presence also known as the Internet. In fact, due to networking tools like Facebook, the “six degrees of separation” theory that suggests that everyone and everything is six or fewer steps away…

Participants in a 5K show up because they want to run a 5K. While a rare few may have a mission connection that they are acting on, the vast majority are motivated extrinsically. They simply want a 5K experience—any 5K experience. These participants, for the most part, have little or no mission attachment. Why does the difference in motivation make adding a 5K to your walk a bad idea?...

In my experience, major donors have a reputation for being untouchable. Communication with this group is often a delicate dance in which few risks are taken due to the high-dollar annual contributions that are at stake. Not surprisingly, there are a few issues with this ultra-sensitive approach to managing your major-donor relationships. The first is…

As nonprofit fundraisers, we use many of the same channels as corporate brands and political candidates to reach our intended audiences, including direct mail, telemarketing, social media, emails, and offline and online advertising. Yet, there is one, relatively new fundraising approach that is experiencing great success: peer-to-peer (P2P) platforms....