Peer to Peer

Otis Fulton, Turnkey’s in-house psychologist, notes that a retail-unattractive event fosters social relationships. A retail-attractive event fosters market relationships. While both types of events and relationships can produce fundraising income at varying degrees of expense percentage, you can actually really hurt your income and your relationships by mixing the two...

Peer-to-peer fundraising is a big deal in the nonprofit industry, and a growing number of nonprofits are incorporating the strategy into their own fundraising plans. This type of social fundraising is on the rise—but is it just a passing fad? We don’t think so. Here’s why. 1. It’s flexible Nonprofits are often on the lookout…

Peer-to-peer fundraising has exploded of late, growing in scope and scale from supplementary funding stream to borderline necessity. P2P's emergence has been great for nonprofits, but there's a learning curve. That's why we're hosting the NonProfit PRO P2P: Redefining Peer to Peer conference, October 1 in Baltimore...

If an activity is available and selling well on the retail market, and we present it in the form of a fundraiser, my experience is that the participants in it behave differently. While not 100 percent true, many of these participants in a retail-successful activity are not connected to the mission being supported. These participants are simply buying their experience through their fundraising...

We—as individuals, as groups, as nonprofits, as businesses—operate in an environment that is fundamentally networked, and we’re seeing those networks become increasingly alive and powerful through the application of peer-to-peer technology. This presents a tremendous opportunity for nonprofits to leverage technology to mobilize their constituents' networks, and expand and recalibrate their fundraising programs. As the nonprofit peer-to-peer space…

According to Fundable, 270,000 jobs and $65 billion will be added to the global economy because of crowdfunding. Massolution has found that crowdfunding raised an estimated $5.1 billion in 2013. And according to Network for Good, peer-to-peer (P2P) giving represents 23 percent of all online giving, with an average gift size of $100. Do we…

When you think about childhood cancer, what images come to mind? What acts of selflessness or empowerment resonate? Chances are, head-shaving is one of them. St. Baldrick’s Foundation, the “world’s largest volunteer organization for childhood cancer” has captured the power of head shaving, packaged it for communities, and unleashed its full potential to mobilize networks…

Back in 1977, Billy Starr hopped on his bicycle and went for a ride. His mother had just died from melanoma and pushing the limits of the physical body helped Starr grieve the loss of his mother. On one rather strenuous ride, Starr had an idea. He and his friends would make a weekend of…

I was consulting with an executive with a major health-care nonprofit. She mentioned a concern about the way that organization’s staff interacted with volunteers. She felt like staff members were being too prescriptive in their instructions about fundraising, and that was probably a bad thing, although she couldn’t tell me exactly why...

In the past month, I’ve transitioned from urban planning in the public sector to the peer-to-peer fundraising world at Plenty. Before this shift I worked on countless planning projects that involved the studying of urban vacant lots and the techniques that can be used to stabilize these hazardous parcels through greening and landscaping treatments. And…