Peer to Peer

Movements are groups of people, like peer-to-peer fundraisers participating in an event, doing particular things because they believe particular things. Individuals form a belief by seeing themselves—literally as in, “I see my body doing this”—performing actions that support an idea, and taking on that mental idea. It doesn’t matter why a person’s body is engaged in the behavior, the mind will typically take on the belief demonstrated by the behavior...

Members of the ALS community aim to reignite the ice-bucket challenge with an eye to making it an annual fundraising event, while acknowledging it will likely continue on a smaller scale. Their rallying cry: Every August until a cure. "A lot of people think it was a one-time shot," said Pat Quinn, who was diagnosed…

Ewan Gordon ran a marathon every day for six weeks straight—a whopping total of 1,050 miles—for charity. The Englishman ran the entire length of Great Britain—and grew out his hair and beard to look like Forrest Gump.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are five trends on peer-to-peer fundraising and crowdfunding.

What other people think is really important to us. If we see a group of people doing something, however weird that something might be, we want to do it too.

As a special thank-you to St. Baldrick's for participating in our conference and for all the great work the organization does, in addition to the personal nature of cancer organizations, I volunteered to start a fundraising campaign for St. Baldrick's … and participate in shaving my head for the cause.

In an exciting, two-part webinar series FundRaising Success is hosting in partnership with Blackbaud and Charity Dynamics, the ALS Association is providing an exclusive, inside look at what happened this summer and what has happened since the Ice Bucket Challenge.

"In my view, all fundraising is peer-to-peer." That's how Jeff Shuck, CEO of Plenty Consulting, opened his session yesterday at bbcon, Blackbaud's annual conference. "… It's not about who we know. It's about who they know."

As pink takes over the landscape in honor of breast cancer awareness, it's a reminder of the important place P2P fundraising can have in your overall strategy.

As peer-to-peer fundraising continues to establish itself as a major pillar in the nonprofit sector, fundraisers must make sure they provide the best experience for their participants and volunteer fundraisers. And that starts with the website.