Peer to Peer

A fundraising event can bring in a surge of revenue, but how can you use that momentum to sustain giving for the long-term? 

America’s top 30 peer-to-peer fundraising programs raised $1.05 billion in 2022, according to the Peer-to-Peer Professional Forum’s annual study. Though the top 30 programs reached a notable milestone in its second year of continued growth, that figure still lags behind 2019’s $1.37 million, showing peer-to-peer events are still recovering from the 33.5% drop in revenue in 2020.

Penn State THON raises an all-time annual high of $15,006,132.46 following the organization’s annual 46-hour dance marathon.

One of the most pressing issues for today’s nonprofit professionals is the uncertainty of today’s economy. Inflation is skyrocketing, and consumer prices are through the roof. So, what does this mean for fundraisers? Logic would tell us that with higher expenses, potential donors have less money to give to their favorite causes.

Gamification is proving to be a powerful tool that can help nonprofits meet their fundraising and awareness goals.

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Jarrett Collins, president of Pan-Mass Challenge, a bike-a-thon that benefits the Dana-Farber Cancer Institute.

“Digital-first” efforts leverage social media and livestream video to inspire donations, culminating in a 30% increase in donations.

The $922 million dollar revenue figure reflected growth from the previous year’s efforts for the first time since 2008.

Keela, a Vancouver-based fundraising CRM, has announced that it will be adding a Peer-to-Peer (P2P) feature to its software.

To learn more about the pandemic's effect, we studied nonprofits’ reliance on peer-to-peer fundraising, as well as related aspects from registration fees to participant fundraising, in our “2021 Peer-to-Peer Fundraising Study.”