Peer to Peer

As peer-to-peer fundraising becomes easier to adopt, the methodology has been adapted for many different types of campaigns. Depending on your goals, you might consider one of the following types of peer-to-peer campaign strategies.

As the world becomes more digital every day, online fundraising continues to grow in importance and volume. But it's unrealistic to expect donors to give online if you don't engage them first. That's the name of the game in e-philanthropy: engagement.

Sage North America announced that Habitat for Humanity Winnipeg recently used the friend-to-friend fundraising tools in Sage Fundraising Online to exceed its Cycle of Hope 2011 fundraising event goal by $60,000.

Habitat for Humanity Winnipeg is a local affiliate of an international, nonprofit-registered charity, committed to eliminating poverty housing and dedicated to making safe, decent, and affordable housing for purchase by low-income, working families.

I'm going out on a limb to predict the future of fundraising. Here's my take on four key trends that will dramatically change our field in 31 years.

The Michael J. Fox Foundation for Parkinson's Research seems to have it all wrong, going against conventional fundraising wisdom at seemingly every turn. Yet the $57 million MJFF raised last year ($50 million of which went toward its mission) tells a different story. The foundation, which has funded more than $240 million in research since its founding 10 years ago, is light on its feet and built for speed.

Three fundraising professionals shared their 10 principles for peer-to-peer fundraising success at the 2011 Nonprofit Technology Conference.

Three fundraising professionals shared their 10 principles for peer-to-peer fundraising success at the 2011 Nonprofit Technology Conference.

The online tools you use help make your event fundraisers’ jobs easier, but most volunteer fundraisers need your help and coaching. Don’t depend on the technology tools to do all the work.

We're now seeing fundraisers use Facebook exclusively (no e-mail) as the way of reaching out to their friends and families. It's great to see Facebook start to realize its fundraising potential. Even still, it's just the beginning.

Chris Ulmer turned his passion for running into a fundraising drive for Teach for America, asking supporters to donate money for each one of the 250 miles he plans to run from Penn State to his home in Willow Grove, Pa., upon graduation.