Peer to Peer

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Instead of getting great at running events, we should have been systematizing and improving methods that foster community. Providing peer-to-peer participants with a way to communicate with each other is key. We have been shouting at constituents instead of building ways for them to talk to each other.

Here's how to make peer-to-peer hybrid events successful in 2021 and beyond from Sue Citro, chief experience officer for Best Friends Animal Society; Nick Ellinger, chief brand officer at Moore; and Peter Panepento, philanthropic practice leader at Turn Two Communications...

The Miami Dolphins Foundation, last year, committed to raising $75 million to fund innovative cancer research through its signature Dolphins Challenge Cancer peer-to-peer event. In April, it transformed into a hybrid event. That successful change to hybrid will become its permanent format...

Drew Scanlon is better known as “The Blinking Guy” in the viral GIF and meme, but he is now using that notoriety for a good cause...

Learn how nonprofits can plan for anything when it comes to the golf tournament, adapting to meet even last-minute challenges.

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...

Peer-to-peer event participants are more comfortable with the technical aspects of attending events online now and recognize the convenience of attending an event online. Yet, many are starting to tire of impersonal webinars and lack of face-to-face in-person engagement...

One of the hurdles that organizations that depend on volunteer fundraisers must overcome is people’s aversion to asking others for money on the organization’s behalf. It isn’t just money by the way...

With more than 20 sessions scheduled over the course of the event, attendees can expect in-depth looks at various aspects of peer-to-peer fundraising Fridays from Sept. 10 to Oct. 8, starting at 9 a.m....