Personal Fundraising Pages

After Superstorm Sandy hit in October 2012, individuals created campaigns and inspired people to donate money using online fundraising tools (including the ones mentioned in this article). These people raised millions of dollars and made many people’s lives a little bit easier.

This type of crowdfunding may not be new, but in increasing numbers, people around the world are creating all kinds of campaigns — for creative projects, technology, nonprofits and much more.

There’s a lot that goes into an engaging fundraising page. Though all pages are unique, we believe there are some important characteristics they all should have to be most effective. We’ve highlighted a few points in hopes of helping you maximize your online fundraising page potential.

In a recent whitepaper, "Fundraising With Facebook," online fundraising solutions provider Artez Interactive examined how peer-to-peer fundraising campaigns were affected when event participants using the Artez platform were given the option to share their fundraising pages on Facebook or register for event with Facebook.

Here are five best practices for a successful peer-to-peer fundraising program and tips on how they can be integrated into your campaigns.

Turning your everyday supporters into fundraising superstars isn't easy. It requires the right combination of fundraising expertise, engaged staff members and savvy technology. When done well, supporters can raise significant amounts of money and bring new donors to your organization. So how can you help supporters become fundraising superstars? Here are 43 tips, organized by topic and ordered from easiest to hardest to implement, for turning supporters into fundraising superstars.

As peer-to-peer fundraising becomes easier to adopt, the methodology has been adapted for many different types of campaigns. Depending on your goals, you might consider one of the following types of peer-to-peer campaign strategies.

As the world becomes more digital every day, online fundraising continues to grow in importance and volume. But it's unrealistic to expect donors to give online if you don't engage them first. That's the name of the game in e-philanthropy: engagement.

Sage North America announced that Habitat for Humanity Winnipeg recently used the friend-to-friend fundraising tools in Sage Fundraising Online to exceed its Cycle of Hope 2011 fundraising event goal by $60,000.

Habitat for Humanity Winnipeg is a local affiliate of an international, nonprofit-registered charity, committed to eliminating poverty housing and dedicated to making safe, decent, and affordable housing for purchase by low-income, working families.

I'm going out on a limb to predict the future of fundraising. Here's my take on four key trends that will dramatically change our field in 31 years.

The Michael J. Fox Foundation for Parkinson's Research seems to have it all wrong, going against conventional fundraising wisdom at seemingly every turn. Yet the $57 million MJFF raised last year ($50 million of which went toward its mission) tells a different story. The foundation, which has funded more than $240 million in research since its founding 10 years ago, is light on its feet and built for speed.