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Year-end online fundraising doesn't just happen in December. Here are nine practical steps fundraisers can take now to raise more money online in December.

At the 2010 Bridge Conference in National Harbor, Md., last Wednesday, Tony Elischer, managing director of Think Consulting Solutions, said fundraisers should focus on the third “R” — rewriting, as in rewriting how you think and how you fundraise. To do that, he proposed looking at fundraising as four babies — brave baby, baby and the bathwater, looking to the future baby, and fully managed baby — in his keynote presentation, “Futurology 2010: Focus, Determination & Transformation."