Personalization

Generous givers inspire me! This past weekend, I had the privilege of attending the fraternity convention of Phi Kappa Theta. I have the honor of serving as chairman of the fraternity’s foundation and was interacting with many generous donors over the weekend...

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

How often is “enough” for a prospective donor to see you? Often, organizations have stewardship and cultivation plans that may outline five, 10 or even more “touches” for donors...

Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...

Jeff and I have talked quite a bit about “taking the donor to the scene,” the phrase that describes using words and pictures to help the donor understand, feel and “see” the need. The same thing is true on the backside of giving—the stewardship side. If you can show the donor what his or her giving has done, through a picture and a story, it can have a tremendous impact...

I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a lot of bars (for the sake of science), have been in a lot of conference hotels and have spoken with a lot of volunteer leaders about how they came to be there...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO editor-in-chief Nhu Te breaks down the top three coveted stories of the week. Topping the ranks this week is from guest blogger Sam Momin, where she gives you some really creative and valuable tips for putting together an awesome swag bag. Angela Struebing shares…

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...