Personalization

There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road...

I was speaking recently with Dave Goetz of CZ Strategy, and our conversation turned to challenges facing nonprofit organizations. When he asked what I thought was the biggest challenge fundraisers had to deal with, I didn’t answer with the usual suspects...

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

I (Katrina) have had several 10,000-hour thresholds in my career. I started my company, Turnkey, in 1989, so my first 10,000 hours happened around 2007 or so. By that time, while certainly not having achieved genius-level competence...

Fundraising success depends on two things: Innovation and one-of-a-kind human connection. By maintaining a balance of these two things, you will continue to engage the donor, have a great relationship with the donor and will keep the donor interested in your organization (which means they will keep coming back)...

This week, we received lots of love on our April cover story about donor-advised funds, followed by Pamela Barden's blog post, where she shares three things to consider when fundraising is no longer "fun," and Pamela Grow's blog post, where she shares her thoughts on donor-centricity vs. community-centric fundraising...

Last month, the NonProfit PRO team attended the 2017 Association of Fundraising Professionals’ International Conference, which took place in the beautiful city of San Francisco. While we walking around the exhibit area, we saw something that caught our eyes—a diversity board! The Alford Group, a professional consulting partner helping board leaders, organizational management and community…

It is true that people give to people. If you are interested in a long and satisfying career in fundraising, get out of the office and engage others. You will be amazed at what you’ll learn about others and yourself...

In this webinar, you’ll learn tips and tricks of how to use data and storytelling to create impactful solutions for your nonprofit.

There is no substitute for effective and focused cultivation. It brings new donors into the fold, and it strengthens the bonds with existing donors. It also helps nurture staff and volunteers—coaching and training them for a campaign...