Planned Giving

Planned giving helps achieve donors’ philanthropic priorities and can combine current, future, estate, and asset gifts.

Your work as a fundraiser is to help donors experience the most possible joy through giving by enabling them to give to projects and programs that light them up and will help change the world. And it follows that it should be your goal to create an environment that makes this process easy and delightful for your donor.

Back in the 1950s, when a reporter asked the notorious Willie Sutton why he robbed banks, he supposedly responded, “That’s where the money is.” Proponents of the business of philanthropy should heed this simple wisdom and cultivate relationships with the wealthiest prospects — those with the most capacity to give.

With planned giving rising in importance, ethically executing responsibilities is a critical question that nonprofits should address.

Planned giving is traditionally based on two data points: the donor’s age (55 and older) and capacity (more than $1 million). However, Giving DNA’s Dawn Galasso cited those as the “most terrible predictors of planned giving” from a data perspective.

FreeWill will use the new capital for product development & scaling its capabilities in providing nonprofits planned giving support.

Join us to learn more about how to strategically inform, engage, and influence donor relationships in an impactful, authentic manner.

Most nonprofit leaders are reluctant to start a planned giving program because they don’t see the immediate value. The thinking is, “Why should I create a program that won’t benefit the organization for another 10 to 15 years?” But, hold on. That actually isn’t true. 

Here are five strategies to redefine philanthropy for the New Year. These actions will prepare you to build a strong culture of giving and amplify your development program as we continue to navigate a dynamic environment.

We have a number of major donors in our database that, because of their age or illness have stopped giving, but over their lifetime have made significant gifts to our organization. I feel like we can’t just forget about these people, but what should I do?...