Planned Giving

With more than a third of your annual donations still likely to come, it’s time to buckle down and get intentional about every aspect of your fundraising goals — planned giving included. Here are a few areas of focus you should be considering through the remainder of 2021...

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area...

The Biden administration has been pitching the President’s new tax plan as a boon for nonprofits.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

When a nonprofit launches a planned giving program, it’s wise to start simple.

For far too many years, we have had a very passive approach to in-memoriam and in-honorarium giving in the U.S.

Nhu Te, editor-in-chief of NonProfit PRO, is joined by Tony Martignetti of Planned Giving Accelerator.

Smart fundraisers understand the importance of timing. They know there are times when it’s appropriate to ask for support.

You may feel talking about mortality right now is a big "no-no." You’d be wrong. I understand the impulse to avoid this subject. Especially now. Because it may feel insensitive. A bit like ambulance chasing. Yet that’s not what legacy philanthropy is about.

Most nonprofits miss an opportunity when it comes to planned giving — and that’s soliciting donor-advised funds from individual donors.