Planned Giving

FreeWill will use the new capital for product development & scaling its capabilities in providing nonprofits planned giving support.

Join us to learn more about how to strategically inform, engage, and influence donor relationships in an impactful, authentic manner.

Most nonprofit leaders are reluctant to start a planned giving program because they don’t see the immediate value. The thinking is, “Why should I create a program that won’t benefit the organization for another 10 to 15 years?” But, hold on. That actually isn’t true. 

Here are five strategies to redefine philanthropy for the New Year. These actions will prepare you to build a strong culture of giving and amplify your development program as we continue to navigate a dynamic environment.

We have a number of major donors in our database that, because of their age or illness have stopped giving, but over their lifetime have made significant gifts to our organization. I feel like we can’t just forget about these people, but what should I do?...

With more than a third of your annual donations still likely to come, it’s time to buckle down and get intentional about every aspect of your fundraising goals — planned giving included. Here are a few areas of focus you should be considering through the remainder of 2021...

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area...

The Biden administration has been pitching the President’s new tax plan as a boon for nonprofits.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

When a nonprofit launches a planned giving program, it’s wise to start simple.