Direct Mail

Knowing what campaigns prompted a gift is important, but often difficult. Here are some fixes to common attribution challenges.

Here’s a look at the direct mail strategy two nonprofits are using to get donors fired up and mobilized.

Here’s what pending postal rate hikes mean for your nonprofit — and how you can keep your direct mail program effective and affordable.

Personalization is key to direct mail success. Here are six ways nonprofits can take direct mail personalization to the next level.

A special report from The Giving USA Foundation revealed key reasons why nonprofits should start focusing more on millennial donors.

QR codes have become increasingly widespread and popular. Here are a few ways you can use QR codes for your nonprofit.

The U.S. Postal Service announced refined service standards for certain services, which will save at least $36 billion over 10 years.

Let’s explore how nonprofits can leverage timing to optimize their direct mail efforts and connect with donors in meaningful ways.

Nonprofits may be under the impression that sending multiple fundraising appeals constitutes an intrusion in donors’ lives. Nonsense.

Direct mail offers a personal, tangible way to connect with supporters. Here’s how direct mail can strengthen nonprofits’ outreach.