Prospects

Richard C. Peck launched GiveTrust with the goal of connecting nonprofits with donors who want to fuel their vision.

Wealth screening can be an incredibly effective way to improve your nonprofit’s fundraising initiatives.

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Shana Bradley, coordinator of prospect development at the Virginia Museum of Fine Arts, and Ryan Woroniecki, an adviser at DonorSearch, to discover how to approach wealth screenings, as well as the impact they can have on a nonprofit organization.

There are two words in fundraising that cause my stomach to tighten every time I hear them: “prospect” and “annual.”

Fundraising execution is a process that includes proven methodology. You may have a database of thousands of names in front of you.  

There are certain aspects of fundraising for nonprofit organizations that mirror product sales.

Here’s how you can use social media to acquire donor prospects and turn them into loyal supporters.

How many of us sit down each day at work to a cup of coffee and review endless lists of potential prospect names? These names could be potential fundraising prospects — or not. You gather prospect information from a variety of sources and get very excited about their potential.

A seismic transfer of wealth is on the horizon. Research firm Cerulli Associates estimates that $68 trillion will transition to heirs and nonprofits over the next 25 years. This presents an incredible opportunity for nonprofits to partner with donors who want to leave a legacy through the missions, visions, values and programs.

If you serve on the board of a charity or are involved with a nonprofit organization, you've probably heard of the prospect pipeline. It's the framework and process that fundraisers go through when they work to find and nurture the people who ultimately become first-time or repeat donors...