Prospects

Outlook Good: Giving Trends Predict Philanthropic Growth
April 22, 2016 at 10:56 am

In the market for good news? Look no further than “The Philanthropy Outlook 2016 & 2017,” a study from Marts & Lundy, researched and written by Indiana University Lilly Family School of Philanthropy. The report projected national giving trends and examined factors that impact the outlook. Here are some of its key findings...

A Campaign Planning Study Is About the Donors!
April 20, 2016 at 10:56 am

Too often, I see a campaign planning and feasibility study becoming more about the institution and not the donors! I was visiting with a group of volunteers about a campaign planning and feasibility study...

Millennial Running Study: Turning Their Miles Logged Into Your Mission Spread
April 14, 2016 at 9:47 am

Last month, a fascinating study was released called, "Millennial Running Study." Well, fascinating to me anyhow, being that I fit in both categories—Millennials and runners—and have made it my life’s work to encourage people to turn their passion for running into a catalyst for doing good in the world. Something powerful happens when you connect…

Volunteer Fundraiser Dilemma Illustrates Big Issues in P2P Fundraising
April 13, 2016 at 10:42 am

I have spoken at and attended many of my clients’ national leadership meetings supporting their peer-to-peer income streams. I have been in a lot of bars and conference hotels and had a lot of conversations with a lot of volunteer leaders about how they came to be there. I met Jean Duffy at the American Foundation for Suicide Prevention (AFSP) conference in Little Rock, Ark., this year...

Take 2 Hours to Increase Fundraising Success Dramatically
March 30, 2016 at 11:15 am

Take two hours today to increase your fundraising success dramatically. If you are a CEO or chief development officer, take time today to review the list of your top 20 to 50 (depending on the scale of your organization) prospective donors. If you don’t have one, create a draft...

Please Stop Saying Lapsed Donors Are Your 'Best Prospects'
March 30, 2016 at 11:06 am

Whenever I or anyone else at Bloomerang writes or speaks on donor retention, we often recommend that fundraisers isolate donors who haven’t given in two years into a separate list, removing them from regular direct-mail solicitations and other costly marketing efforts. While we are a bit more aggressive on this point, it’s not uncommon to…

This State Has the Most Nonprofits Per Person
March 22, 2016 at 11:01 am

Every year, a friend of mine from college organizes a March Madness bracket contest that’s a bit unusual. Rather than picking teams based on who you think actually will win the game, you have to pick a completely arbitrary, non-basketball related factor, then apply it to each matchup. The nerdier and more complex, the better. The…

10 Secrets to Optimizing Your Online Donation Process
March 22, 2016 at 9:50 am

So you’re getting some traffic to your online donation page, but the donations aren’t quite rolling in. What gives? There are a few common reasons why prospective donors ditch your donation page or don’t give as much as you might like them to. Here are 10 ways that you can optimize your online donation page…

9 Things You Might Not Know About U.S. Nonprofits
March 21, 2016 at 11:39 am

GuideStar, an organization that provides access to data on 1.8 million nonprofits, compiled a report of interesting nonprofit facts. Here are its "Nine Things You Might Not Know About U.S. Nonprofits."...