One of the tough jobs of a fundraiser is finding time to look objectively at the current activities to spot untapped opportunities. A robust fundraising program seems to never take time off, so probing and asking "what if?" questions is frequently a luxury that simply gets pushed aside. The tyranny of the urgent often means we don't have time to find ways to better engage those donors who don't have strong commitments to our organization.
If all you do is provide a monthly giving option as a button next to your donation amount, you are missing the boat.
Use online and direct mail to start and grow a monthly giving program. Add telemarketing to the mix (if you can), and you have a truly winning combination!
So here's the latest in my semi-regular series of Fellini-esque dreams: My husband and I were trapped in a post-Apocalyptic nightmare set in a $3,000-a-night suite located in a high arch connecting two halves of a plush and elegant hotel somewhere in Dubai. Whatever it was that plunged our world into survival mode had turned…
Are some fundraisers "in love" with their donor bases but not all that fond of the individual donors? Maybe that explains some of the disservice I've seen lately.
Talisma Fundraising's Dan Germain offers five steps for effective donor cultivation on the heels of a poll revealing optimism in the fundraising sector.
Based on the findings from The Online Giving Study, Network for Good offers four tips to maximize online fundraising.
Here are the four forever facts about fundraising.
We found eight distinct cases of hemispheric flip in direct-mail fundraising. Hemispheric flip is when the sides of the brain are incorrectly deployed: What should be rational decisions are made emotionally ... and vice versa.
Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.
