Recurring Donations

The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total, and some Giving Tuesday donors even committed to recurring gifts.

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.

Today’s giving climate is competitive. It’s up to you to give your donors a reason to choose your nonprofit over another.

Well, as a special Thanksgiving message, I wanted to share some holiday bloopers I’ve seen recently. I typically go through my stack of mail once a week to scan in new ideas or things I particularly like because I learn from what you as fundraisers do at your nonprofits.

Nonprofits recognize that the Holy Grail of giving is connecting with the “everyday donor.” Here is why they’re great.

I’ve been sharing what I’ve learned about sustainer giving, and I’m here to say: You do make a difference, one day, one mission at a time. But for those days where doubt and worry and stress come into the picture, it’s really important to take a look at these final learnings.

I’ve shared six of my top sustainer giving lessons so far. Today, I’ll get to the heart of sustainer giving, and probably the hardest lessons for nonprofit leadership.

Meta announced a new promotion that will encourage users to donate monthly to nonprofits after unveiling new Facebook tools for recurring gifts. 

How to Address Multiple Levels of Change and Fund Your Mission

I hope you’re enjoying this list of things to focus on when it comes to sustainer giving. So far, I’ve shared four things I’ve learned. Some I had to learn the hard way but certainly they can benefit any and all fundraisers. Here are lessons five and six.