Recurring Donations

Nonprofits recognize that the Holy Grail of giving is connecting with the “everyday donor.” Here is why they’re great.

I’ve been sharing what I’ve learned about sustainer giving, and I’m here to say: You do make a difference, one day, one mission at a time. But for those days where doubt and worry and stress come into the picture, it’s really important to take a look at these final learnings.

I’ve shared six of my top sustainer giving lessons so far. Today, I’ll get to the heart of sustainer giving, and probably the hardest lessons for nonprofit leadership.

Meta announced a new promotion that will encourage users to donate monthly to nonprofits after unveiling new Facebook tools for recurring gifts. 

How to Address Multiple Levels of Change and Fund Your Mission

I hope you’re enjoying this list of things to focus on when it comes to sustainer giving. So far, I’ve shared four things I’ve learned. Some I had to learn the hard way but certainly they can benefit any and all fundraisers. Here are lessons five and six. 

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Here are two more lessons to keep in mind when you’re looking to grow or retain your sustainers.

Mastercard announced the recurring donation regulations that took effect Sept. 22 — and were going to kick in March 21, 2023, for nonprofits — will now be deemed best practices and not required for for-profit or nonprofit merchants, as long as they aren’t cited with excessive chargebacks. 

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.