Recurring Donations

Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.

There have been several discussions about subscription giving and sustainers. In my view, some aspects absolutely apply, but not all of them.

You know I’m always on the lookout for new statistics and trends. I couldn’t do my job without it and I wish there were a lot more available on recurring giving. That’s why I was really excited to read the recent Blackbaud Institute study, “Tipping Point: Aligning with Supporters in a Changing World.”

I’ve been tracking results from the various CRMs and payment platforms to look at Giving Tuesday trends. Overall, more money was raised than on Giving Tuesday 2020.

Did you know that Americans who include monetary charitable giving in their annual budget gave nearly seven times, on average, than those who do not budget at all? That’s the outcome of the online survey of more than 2,000 U.S adults conducted by The Harris Poll on behalf of Vanguard Charitable, a nonprofit that administers donor-advised funds (DAFs).

Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?

What’s the first nonprofit you think of with a huge sustainer program? Did you guess your local public broadcasting station? Probably not. But yet, most public TV and radio stations are leading the pact when it comes to sustainer giving. They started asking for monthly gifts many years ago.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

The theme of the exhibits at the Wright Brothers National Memorial visitor center focused on several wonderful motivational messages, which helped to motivate the Wright brothers. But those are also oh so true when it comes to monthly giving...

I especially like the magical approach that the National Society for the Prevention of Cruelty to Children took instead of referring to the donor newsletter. It’s funny how something as simple as this can get the creative juices flowing. You indeed can create some magical experiences for your recurring donors...