Recurring Donations

Did you know that Americans who include monetary charitable giving in their annual budget gave nearly seven times, on average, than those who do not budget at all? That’s the outcome of the online survey of more than 2,000 U.S adults conducted by The Harris Poll on behalf of Vanguard Charitable, a nonprofit that administers donor-advised funds (DAFs).

Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?

What’s the first nonprofit you think of with a huge sustainer program? Did you guess your local public broadcasting station? Probably not. But yet, most public TV and radio stations are leading the pact when it comes to sustainer giving. They started asking for monthly gifts many years ago.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

The theme of the exhibits at the Wright Brothers National Memorial visitor center focused on several wonderful motivational messages, which helped to motivate the Wright brothers. But those are also oh so true when it comes to monthly giving...

I especially like the magical approach that the National Society for the Prevention of Cruelty to Children took instead of referring to the donor newsletter. It’s funny how something as simple as this can get the creative juices flowing. You indeed can create some magical experiences for your recurring donors...

Pledges have been around for a long time. They’ve always been used as a way for donors to spread out their gift over time. Recurring gifts have been around for quite a while as well, but they’ve gained more popularity over the past five years...

This new book includes a cool-looking USB drive that includes the 52 exhibits and 199 web links to which the book refers. And the book proceeds are going to charity...

The number of people using buy now, pay later purchasing services has grown 48% in the last year, according to a recent study. With the technology entering the nonprofit space, nonprofits can make giving more affordable for the donor and potentially turn millennials and Gen Zers into major donors.

Hold on to your seat — you are in for a big surprise. Come with me as we explore new insight into donor retention. And there’s a free prize inside, too. Right now, I am going to give your organization 100 brand new donors; and you get 100 new donors; and you get 100 new donors; and you get 100 new donors. This is my Oprah moment — don’t spoil it...