Retention

In 2024, donor retention continued to drop. Now that 2025 is in full swing, let’s consider why this is — and what fundraisers can do.

Bloomerang released a report exploring the challenges and opportunities nonprofits face, the future of donor retention and more.

Donor retention rates continue to decline. However, there are some easy engagement strategies you can use to find and keep donors.

Here are three areas where nonprofits must focus in 2025, based on the latest Fundraising Effectiveness Project data.

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Virtuous released its “Nonprofit Fundraising Benchmark Report,” providing insight into the seven KPIs that drive nonprofits’ growth.

The latest results from the Fundraising Effectiveness Project suggest “cautious optimism” may be in order. Take a look at the findings.

Looking to boost donor retention? Leveraging data is one of the most effective ways to do this. Here’s how to get started.

With reports of fewer donors and dollars, here are 10 strategies you can employ now to boost your fundraising success.

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