
Retention

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...
In this interactive webinar, we’ll explore why nonprofits are scaling back on resources and much more.
While the nonprofit sector continues to grow in size, retention rates are continuing to drop. In order to create a sustainable future for all of us, we need to bring those retention rates back up. The data shows us that the best way to ensure that donors stay loyal to our organization is through investing […]
Donor retention is vital. To us, it has been a core strategy and priority for nearly two decades. Too often, an organization approaches us and shares that they need help with donor acquisition. Then we discern that their priority should be donor retention...
I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention...
Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Nelson Andrews, tips for donor retention and the ANA acquisition of the DMA...
Donor retention can be tough. Getting a donation is one thing, but keeping those donors coming back is something else entirely. Here’s what you can do to turn those one-time donors into long-term benefactors.
As a leader, attracting new nonprofit donors and keeping them engaged is essential to your success. But what makes donors tick? And what do they really want from you?...
According to the “2018 Nonprofit Leadership Impact Study” released by NonProfit PRO and MobileCause, “Donor loyalty is a priority area of focus for nonprofits, which was rated as the most important outcome when measuring their organization’s annual success.” Retaining donors is a big deal...
In the nonprofit world, we’re always on the search for new donors. We direct vast resources toward reaching the public to create fresh connections—and we should! Not only is it necessary, but it’s exciting to spread your organization’s message, especially so when when a potential donor shows interest...