Retention

If you want to grow in 2024, your mid-level donors can be one of the most valuable segments to target in an upgrade campaign.

The Fundraising Effectiveness Project’s third-quarter findings continued to show fewer donors and fewer donations across the sector.

Nonprofits often seek additional donations during the holidays, but it is crucial to have a plan for retaining new donors.

The Fundraising Effectiveness Project results for the first quarter of 2023 revealed a seventh straight quarter of donor decline.

Legacy gifts offer nearly guaranteed revenue, but managing these gifts can present challenges and questions about feasibility.

Love it, hate it or just don’t know much about it — artificial intelligence (AI) is here for good with the widespread adoption of ChatGPT. And this is good news for nonprofits. With that being said, here are five ways AI can elevate your fundraising.

Nonprofits react to crises. Though giving tends to rise around these events, nonprofits often are unable to retain these often one-time donors. If your organization doesn’t have a plan to steward these reactionary donations to make them become more commonplace, it should.

The Fundraising Effectiveness Project released its full-year 2022 numbers at AFP ICON. Here’s a breakdown of the findings.

Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what's the key to unlocking their generosity? It's simple: encourage your donors to automate their giving.

Letter and Email Templates for Lapsed Donor Re-Engagement Campaign