Retention
March 27, 2015
I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It would be funny if it wasn't tragic.
March 12, 2015
Nationwide, donor retention has dropped to just under 40 percent for one-year renewals. Compare that to 95-plus percent for commercial firms. Sense a disconnect?
March 10, 2015
To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are five trends on donor retention.
February 18, 2015
Be a worthy cause, and be a group that people want to be associated with — from your mission to how you fulfill it to how you fundraise. And be sure that your donors, at every level, know that they are appreciated.
February 12, 2015
Being a one-person nonprofit fundraising shop is a bit like butter spread over too much toast. It covers the bread but so thinly that the taste is barely there. Here is how to make it more manageable.
February 11, 2015
Saying thank you more than please, celebrating the joy of giving and helping donors fulfill their needs are all vital efforts and strategies. Just be sure that, at the end of the day, you are truly advancing relationships and being appropriate stewards of the culture and resources of your organization.
February 6, 2015
Doing the same thing over and over is relying on increased dollars, donors and gifts without expanding the number of prospects, number rated, number solicited, etc. Break out of Bill Murray's cycle in the movie "Groundhog Day" and the experience of déjà vu. Complete fundraising success depends upon your 360-degree view of the total fundraising process.
January 29, 2015
Pay particular attention to renewing your relationships with those loyal supporters as you reach out to potential new donors. Never make the mistake of thinking that one can replace the other.
January 22, 2015
Often, the hungrier a fundraiser is, in terms of needing to acquire and retain donors, the more he or she is willing to do to when it comes to donor service. And that's not a function of being a small organization; rather, as I read the emails, I saw passion for the mission as the driving force — an insistence on always improving because it really does matter.
January 15, 2015
Look at your donation receipting program top to bottom. What's working? What's a potential deterrent to donor retention? How can you fix it?
