Retention

Legacy gifts offer nearly guaranteed revenue, but managing these gifts can present challenges and questions about feasibility.

Love it, hate it or just don’t know much about it — artificial intelligence (AI) is here for good with the widespread adoption of ChatGPT. And this is good news for nonprofits. With that being said, here are five ways AI can elevate your fundraising.

Nonprofits react to crises. Though giving tends to rise around these events, nonprofits often are unable to retain these often one-time donors. If your organization doesn’t have a plan to steward these reactionary donations to make them become more commonplace, it should.

The Fundraising Effectiveness Project released its full-year 2022 numbers at AFP ICON. Here’s a breakdown of the findings.

Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what's the key to unlocking their generosity? It's simple: encourage your donors to automate their giving.

Letter and Email Templates for Lapsed Donor Re-Engagement Campaign

The Definitive Donor Retention White Paper

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.

Organizations that seek to find growth and success depend on a cause community to carry them. Jamie Bearse of ZERO — The End of Prostate Cancer shares how his organization developed the ZERO Flywheel method to build and keep a community engaged.