Retention

The Definitive Donor Retention White Paper

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.

Organizations that seek to find growth and success depend on a cause community to carry them. Jamie Bearse of ZERO — The End of Prostate Cancer shares how his organization developed the ZERO Flywheel method to build and keep a community engaged.

As a nonprofit administrator, have you ever inherited a fundraising special event? Now is a good time to reset, strategize and start new traditions for stakeholders.

You cannot take any donor for granted, and the cultivation process, with an emphasis on donor retention, should continue year-round.

A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023. 

Here are the biggest takeaways from the recent “Quarterly Fundraising Report” by the Fundraising Effectiveness Project.

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.

Nonprofits are service-oriented. While there are distinctions between for-profit and nonprofit, customer service applies equally.