Retention

Fire Up the Lapsed-Donor Reactivation Machine!
June 7, 2011

Most donors don’t set out to lapse. In fact, many don’t know they have lapsed. Some stopped giving because their income changed, they have new interests or you unintentionally irked them. But others will give again (and again) if you help them remember what made them support you in the first place.

5 Steps for Effective Donor Cultivation
April 15, 2011

Talisma Fundraising's Dan Germain offers five steps for effective donor cultivation on the heels of a poll revealing optimism in the fundraising sector.

How Welcoming Is Your Donor-Welcome Package?
April 7, 2011

Competition is stiff — new mail solicitations arrive every day. Through the mailbox or the inbox, organizations must build a connection with their donors right from the start to begin long and fruitful relationships. Here are seven ways to improve your welcome package ... and ultimately improve retention.

Fundamentals of Donor Retention
March 9, 2011

Three fundraising professionals tackled donor retention in the session “Fundamentals of Retention — The Types of Programs & Associated Creative Offerings to Effectively Retain Donors” at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference.

3 Simple Steps to Donor Retention
January 1, 2011

Take these three steps to donor retention if you're at the helm of a one-person development and marketing shop or smal nonprofit organization.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.