Retention

Direct-mail giving still overwhelmingly brings in the majority of fundraising revenue, according to Blackbaud's 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.

Blaise Mercadante, chief development and marketing officer at Miami Jewish Health Systems, talks about the organization's efforts to groom the next generation of donors.

Talisma Fundraising's Dan Germain offers five steps for effective donor cultivation on the heels of a poll revealing optimism in the fundraising sector.

Competition is stiff — new mail solicitations arrive every day. Through the mailbox or the inbox, organizations must build a connection with their donors right from the start to begin long and fruitful relationships. Here are seven ways to improve your welcome package ... and ultimately improve retention.

Three fundraising professionals tackled donor retention in the session “Fundamentals of Retention — The Types of Programs & Associated Creative Offerings to Effectively Retain Donors” at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference.

Take these three steps to donor retention if you're at the helm of a one-person development and marketing shop or smal nonprofit organization.

Fundraising pros Dane Grams and Richard DeVeau offer some general tips for small and midsized nonprofit organizations.

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

Based on the findings from The Online Giving Study, Network for Good offers four tips to maximize online fundraising.

Here are the four forever facts about fundraising.