Retention

Why I Love Lapsed Donors
November 17, 2022 at 10:46 am

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.

Dynamic Fundraising Tips for the New Recession Era
October 27, 2022 at 11:36 am

The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.

What’s Love Got to Do With Fundraising?
September 1, 2022 at 1:08 pm

Turns out love has everything to do with fundraising. Relationship Fundraising 3.0 from the Institute for Sustainable Philanthropy proves it.

6 Ways to Use Your CRM for Better Donor Retention
August 31, 2022 at 11:15 am

The beauty of using a customer relationship management (CRM) tool is that it gives you a place to house your donor information and creates automated processes and background information to guide you in continuous engagement.

Top Secret: Underused Strategy to Keep Donors Close 
May 3, 2022 at 11:20 am

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?

Donor Participation Project to Host First Conference 
April 13, 2022 at 8:30 am

During the heart of the pandemic, Louis Diez founded the Donor Participation Project, an online meetup for fundraisers to learn from one another. The project will launch its first conference this month. 

3 Ways to Personalize the Donor Experience
April 12, 2022 at 11:51 am

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.