Retention

As you know, the biggest factor in driving donor retention is getting that second gift.

When nonprofit staff discuss employee retention, the consensus is typically that employee turnover is a problem we need to fix.

The pandemic made it even more important to build relations with your supporters.

When your charity finds a great canvasser, how can you retain them during this time?

The annual giving campaign is the backbone of nonprofit fundraising. It needs to focus on donor acquisition and retention.

Monthly donor retention is probably the biggest challenge for nonprofits.

If you have at least one monthly donor, you have at least one donor who can tell you why they are giving monthly.

Donor stewardship is even more important during these difficult times.

Much of what we knew about fundraising before COVID-19 seems to have gone out the window, and “nimble” has been the new No. 1 skill.

What a tremendous legacy John Haydon left us with his book, “Donor CARE: How to Keep Donors Coming Back After the First Gift.”