Retention

Much of what we knew about fundraising before COVID-19 seems to have gone out the window, and “nimble” has been the new No. 1 skill.

What a tremendous legacy John Haydon left us with his book, “Donor CARE: How to Keep Donors Coming Back After the First Gift.”

Nonprofit fundraising strategy tends to rely heavily on the acquisition of donors.

Fundraising is all about relationship building.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

A healthy ecosystem relies on recurring donors — ones that give as much as they possibly can to the organizations they support.

Through these ways of revising how we leverage the technology we have, we should be able to grow our giving again. 

Should you send a thank-you letter to your monthly donors for that extra gift? My recommendation is an unequivocal YES.

Retention. It’s something every single one of us struggles with. And no matter how a new sustainer came on board, the first three months after sign-up are critical to retaining new sustainers. But when it comes to recurring donors acquired via face-to-face, retention becomes even more crucial. 

Face-to-face fundraising is one of the best ways to inspire people to make an ongoing and sustained donation. Keeping the connection with new sustainers and making sure that their gifts keep coming in for the long-term can be a challenge, but it’s solvable.